Cookie Policy
Last updated: 11 August 2026
This Cookie Policy explains how Dear Mogu Club (“Mogu,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit dearmogu.com.
It should be read together with our Privacy Policy, which explains how we collect, use, store, and protect your personal information.
1. What Are Cookies?
Cookies are small text files placed on your computer, phone, tablet, or other device when you visit a website.
Cookies help websites work properly and may remember information about your visit, such as:
- Products added to your shopping cart
- Account login status
- Language or display preferences
- Cookie choices
- Pages visited
- Website usage and performance
- Checkout activity
Some cookies remain on your device only while your browser is open. Others may remain for a set period or until you delete them.
We may also use similar technologies, such as pixels, tags, local storage, and scripts. In this policy, we refer to these technologies collectively as “cookies.”
2. How We Use Cookies
We may use cookies to:
- Keep the website secure and working correctly
- Remember products in your shopping cart
- Support account login and checkout
- Process orders and payments
- Remember your website and cookie preferences
- Understand how visitors use our website
- Identify technical problems
- Improve website performance and customer experience
- Measure the effectiveness of our content or marketing
- Show relevant content or advertisements, where applicable
We do not use cookies to sell your personal information.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the website and online shop to function properly.
They may be used to:
- Keep products in your shopping cart
- Support checkout and payment
- Remember your login session
- Protect the website against fraud or security threats
- Remember your cookie-consent choices
- Maintain website and server security
Because these cookies are necessary to provide the service you request, they cannot normally be disabled through our cookie banner. You may block them through your browser, but some parts of the website may stop working correctly.
Functional Cookies
Functional cookies help provide additional features and remember choices you make.
They may be used to remember:
- Your account preferences
- Your preferred language or region
- Information previously entered into a form
- Display and accessibility preferences
- Recently viewed products
If you reject these cookies, some personalised features may not work as expected.
Analytics and Performance Cookies
These cookies help us understand how visitors use our website.
They may collect information such as:
- Pages visited
- Time spent on each page
- Links or buttons selected
- Device and browser type
- Approximate location
- Referring website
- Website errors
- General shopping and checkout activity
We use this information to understand website performance, identify problems, and improve the customer experience.
Where required, analytics cookies will only be used after you give your permission.
We may use services such as Google Analytics or similar analytics providers. These providers may process information according to their own privacy policies.
Marketing and Advertising Cookies
If used, these cookies help us understand the effectiveness of our promotions and show content or advertisements that may be relevant to you.
They may be placed by us or by third-party services, such as social-media and advertising platforms.
These cookies may be used to:
- Measure visits from advertisements
- Understand whether a promotion led to a purchase
- Limit how often an advertisement is shown
- Create general audience groups
- Show relevant advertisements on other websites or platforms
- Measure social-media campaign performance
Marketing cookies will not be activated unless you give your permission where consent is required.
4. Cookies Used by Our Online Shop
Our WordPress and WooCommerce website may use essential cookies to manage the online-shopping experience.
These cookies may help the website:
- Remember what is in your shopping cart
- Recognise changes made to your cart
- Display the correct cart contents
- Support account login and logout
- Maintain your checkout session
- Process orders securely
- Remember recently viewed products
These cookies are generally necessary for customers to use the shop and complete an order.
5. Payment Cookies
When you make a payment, our payment service providers may use cookies or similar technologies to:
- Process your payment
- Verify your identity
- Prevent fraud
- Protect transactions
- Remember your selected payment method where permitted
Payment cookies may be controlled by the relevant payment provider rather than Mogu Life Club.
Please review your payment provider’s privacy and cookie information for more details.
6. Email and Newsletter Cookies
If you subscribe to our mailing list or arrive through a link in one of our emails, our email service provider may use cookies or tracking technologies to understand:
- Whether an email was opened
- Whether a link was selected
- Which page was visited after selecting a link
- General campaign performance
- Your subscription preferences
This information helps us understand which Mogu updates and collections are useful to our subscribers.
You can unsubscribe from marketing emails at any time by selecting the Unsubscribe link at the bottom of the email.
7. Third-Party Cookies
Some cookies may be placed by services operated by other organisations.
These may include:
- Payment processors
- Analytics providers
- Email-marketing services
- Social-media platforms
- Embedded video or media providers
- Security and fraud-prevention services
- Website hosting or performance services
- Advertising platforms
These third parties may receive information about your browser, device, website activity, or interactions with their services.
We do not control how third parties use their cookies. Please review the privacy and cookie policies of the relevant provider for more information.
8. Managing Your Cookie Choices
When you first visit our website, you may see a cookie banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Choose which optional cookie categories to allow
You can change or withdraw your choices at any time by adjusting your browser settings or by contacting us if you need assistance managing your preferences.
Withdrawing your permission will not affect cookie use that occurred before you changed your choice.
Strictly necessary cookies may remain active because they are required for the website, shopping cart, security, or checkout to work.
9. Managing Cookies Through Your Browser
Most internet browsers allow you to view, delete, or block cookies through their settings.
You may be able to:
- Delete existing cookies
- Block all cookies
- Block third-party cookies
- Receive a warning before a cookie is stored
- Clear cookies automatically when the browser closes
The steps depend on the browser and device you use. Please check your browser’s help or privacy settings for instructions.
Blocking all cookies may prevent the shopping cart, account, checkout, payment, or other parts of dearmogu.com from working properly.
10. How Long Cookies Remain
Cookies may be:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain until their expiry date or until you delete them
We aim to keep cookies only for as long as reasonably necessary for their stated purpose.
Third-party providers decide how long their own cookies remain. Please check the relevant provider’s cookie information for exact retention periods.
11. Personal Information and Cookies
Some cookies may collect information that can identify or relate to you, especially when combined with account, order, device, or online-activity information.
Where cookie information is considered personal information, we handle it according to our Privacy Policy and applicable data-protection requirements.
12. Changes to This Cookie Policy
We may update this Cookie Policy when:
- We add or remove website features
- Our plugins or connected services change
- We use new analytics, payment, or marketing providers
- Our legal or regulatory obligations change
The latest version will be published on this page, with the updated date shown at the top.
If we introduce a new non-essential use of cookies, we may ask for your permission again where required.
13. Contact Us
If you have questions about this Cookie Policy or how cookies are used on our website, please contact us:
Dear Mogu Club
Website: dearmogu.com
Email: dearmoguu@gmail.com
